Robert Bosch GmbH
Industry Industry, Supplier: Bosch Power Tools Europe
Timeframe 01/2005 – 05/2013, Consulting & Services ongoing
Project CRM platform for direct marketing and one-to-one communication. (Bosch PT Europe)

Planning, development, rollout and management of a web-based CRM platform and
database for the coordinated hosting of marketing data and for the management of
international and local direct marketing campaigns and activities (full service).


  • CRM/Marketing data warehouse
  • Multi-Country/Multi-Language
  • Secure web user interface for the participating markets (EU/MEA)
    (Address maintenance, Campaign supervision, Data Import/Export)
  • Campaign- und segmentation module for online und offline marketing,
    markt research, field studies
  • Fulfillment module
  • Import interfaces und data cleansing processes for the address/activity data of the
    32 countries attended
  • Standard reporting und analysis
Functions and Project Activities
  • CRM Technologies Consulting
  • IT Project Management
  • System design
  • Database design, design of software components and processes
  • Development of web applications
  • Development of database back ends
  • Development of web services
  • System- and integration tests, rollout
  • Service and management of the marketing platform
  • Further development of the platform
  • Data cleansing of the address- and activity data for the 32 countries participating
  • CRM data full service
  • Campaign target group determination
  • Execution and hosting of international and local online and offline
    direct marketing campaigns and activities
  • Fulfillment maintenance and reporting
  • Standard and ad hoc reporting and analysis
  • First & second level support (All countries attached)
  • Dell PowerEdge Server
  • Cisco Network Hardware
Operation systems
  • Red Hat Linux
  • CentOS
  • Windows Server
  • Oracle 9i/10g/11g
  • MySQL
Programming Languages
  • Java, J2EE
  • Struts Taglib
  • JSP
  • PL/SQL
  • C
  • JavaScript
Software and Developer Tools
  • Apache Webserver
  • Apache Tomcat
  • J2EE
  • JSP
  • Struts Taglib
  • Oracle Database & Tools
  • SQL Developer, TOAD
  • Eclipse
  • JDeveloper
  • JGraph
  • Xalan/Xerces
  • Online Interfaces:
    - Address mass data load/Deduplication
    - Address update and insertion
    - Address data segmentation and export
  • Lettershop and fulfillment interface